POTENTIAL OF RURAL INDIA

India is one of the fastest growing free market democracy. Having a population of 1.1 billion, the economy is worth of $3trillion and GDP is growing at 8-9%.India would be the fifth largest market by 2025.
Rural India has a population of 790 million and contributes 50% of India’s national Income. Nearly 100 million have been pulled out of poverty in the last 10 years. The earning of rural people in India is $2+/day and will grow nine times to 200 million by 2025.By 2017,Rural consumption levels will equal current Urban levels.
In understanding Rural India ,4As –Awareness ,Availability, Affordability and Acceptability-can be used as marketing framework.
AWARENESS
About 40% of the population is illiterate while 50% of the population lives in the media dark areas. There are 16 languages and 432 dialects.
Awareness can be spread through below the line (BTL)communication.
AVAILABILITY
Availability is assured through 47,000 periodic markets. Other touch points include 25,000 fairs and festivals and 7,ooo agriculture markets.
Out of 6,00,000 villages 50% are not connected by motorable road There are by and large 5 shopes in villages.
Women’s Micro-Finance Groups.Individual women take credit from the group to start Income generating activity.
For the 50% villages is not connected by the road ,Uniliver wanted a solution so as to insure deeper reach Enterprising individual women were on the look out for sustainable business opportunities. Project Shakti proved to be a win –win for both .It was co-created by Unilever and Mart.
Under Project shakti, Individual women take up dealership for Unilever brands .There are 35000 shakti dealers at present and the turnover is around $50 million .
Under Integrated Marketing Model using Youth ,educated Rural youth are selected from youth clubs and recruited and trained for marketing corporate brands .These entrepreneurs communicate brand benefit s,merchandize and sell.
AFFORDABILITY
Average per capita income is less than $1 per day. Mostly it is irregular income through wage labor. Moreover rural population has limited access to institutional finance. Solution lies in low unit packs at low price points or equated monthly installments (EMIs) offered by market.

ACCEPTABILITY
More than 50% households are without electricity .Rural marketers have limited understanding of need of rural consumer .The solution lies with local customization .For example, color television with battery backup ,mobile phone with menu in local language, dust cover and torch, and ice box to chill aerated drinks.

POEM

GRACE OF GOD
Oh man! Listen here oh man
By the grace of
God be with you
At luckily moment
God be with you
What will be will be
By the grace of God
From day to day
Give place to your betters
With courage and faith
Love conquers all
Oh! Man attend you what you do
Oh! Man beware what you say
When and whom
This is labor, this is toil
I think therefore I exist!
…………………………………………..

The basic of salesman

SALESMAN

If we as a salesman want to sell a product to any customer so he should focus his mind in the following four basic point:
1. What is the basic needs of the customer?
2. What is his wish or interest?
3. What is the weak point of the customer?
4. How a salesman can establish the emotion of customer with the product?

The two words’ Why, and ‘What else’ play a very important role in the process of selling activity.
Some basic tips for salesman:
Listen 80% and Speak 20%
The process of selling depends upon the single thing:-
“Meet the people”


13 Rules of Benjamal Franklin which may bring any person at the top of the world in terms of success:-
1. Patience
2. Listen to someone very politely
3. System
4. Determination
5. Enjoying the concept of economies
6. :Labour
7. Fair dealing
8. Fair judgmental attitude
9. Selection of mid-way
10. Cleanliness
11. Peacefulness
12. Holiness in Behaviour
13. Politeness

“ If you don’t seek Perfection You can never reach excellence”.
The greatest achievement could be for any person is “DREAM SELLING”

COMPATIBLITY MATCH ANALYSIS

COMPATIBILITY MATCH

CANCER-ARIES

A watery sign and a fiery sign together may not do well .One is highly emotional and other is very aggressive .The moment one looses patience this relation may take wrong turn. So best is to avoid this relationship.

CANCER-TAURUS
You provide each other enough ground to grow and expand. Both may be very supportive to each other and emotionally attached too. The study find that this match to be very compatible and except good going relationship.

CANCER-GEMINI
This is a good match for friendship. Together you can give positive outcomes. However if one of you decide to compete with other there can be heartaches and problems. Both may feel restricted and compelled and may not enjoy much of freedom together in the longer run, so best is to avoid going ahead.

CANCER-CANCER
Both of you are highly sensitive and fragile when it comes to relationship. If either of you sacrifices too much for the other there can be considerable blame and resentment, so this is being a potent match both have to careful of these factor.

CANCER-VERGO
This love relationship can be blind but a real eye opener too. Both will realize that it requires a lot of effort to make each other feel comfortable when it comes to solving issue. Both will need to work harder and there are chances that one of you gives up mid-way. Hence we find too much of tentativeness in the relationship. So best is to avoid it.

CANCER –LIBRA
The study does not find potential in this relationship. One of you may act very possessive
And dominating whereas other may lose while other may patience in handling such situation .The study reveals that this relationship does not have good potential as there are chances of becoming too direct with each other at times which may hurt feeling and result in distraction.

CANSER-SCORPIO
The relationship has a good chance of growing well. Both may share similar views and both will also be ready to understand each other’s limitations. Generally both will compromise and adjust with each other. Higher level of tolerance is required at both end but both will get well fells.

CANCER-SAGITTARIUS
This relationship has an average emotional needs and temperament are very different at both end .This may create frustration and discomfort at both end. Positively cancer can benefit Sagittarian’s humor and optimism and Sagittarius may learn to acknowledge and accept innermost feelings more fully as a result of being with cancer. Both might have to draw lines to make this work.

CANCER-CAPRICON
Cancer though sometimes irritated by Capricorn’s inexpressiveness or insensitivity is also drawn to Capricorn’s strength and emotional stability. Cancer’s emotion and need often conflicts with Capricorn’s emotional detachment and dry relation.Cancer softness is much needed and appreciated by Capricorn. It is also find that your tacte and preferences are completely different to each other but you love and admire each other very deeply .It is advisable that both of you know each other before you going ahead .If both will love each other deeply there will not be any problem.

CANCER-AQUARIOUS
Both may have intimate relationship however practical and emotional approaches will always have conflict. Cancerian may find Aquarius to be possessive and inflexible where as Aquarius may find the cancerian to be too emotional and diffucalt to handle with considering this .It is found that the relation is less potential.

CANCER-PISECER
Both being emotional may find this relationship is very stimulating but when it comes to sharing responsibilities both may refrain. Responsibilities and routine activity can get much disorganized in your relationship. However both will be very supportive and attached thus..So it is found that this relationship is high potential of survival.


The above study on match compatible with cancerian will certainly help to people to find out the best one of destiny for his life. But never the less most of the things are wiyhin the boundary of you itself so believe in god and do your best to get the relation successful.



GOD BLESS YOU!

BRAIN DAMAGING HABITS
1. No Breakfast: People who do not take breakfast are going to have a lower blood sugar level.This leads to an insufficient supply of nutrients to the brain causing brain degeneration.
2. Overeating:It causes hardening of the brain arteries, leading to a decrease in mental power.
3. Smoking :It causes multiple brain shrinkage and may lead to Alzheimer disease.
4. High Sugar: consumptionToo much sugar will interrupt the absorption of proteins and nutrients causingmalnutrition and may interfere with brain development.
5. Air Pollution:The brain is the largest oxygen consumer in our body. Inhaling polluted air decreases the supply of oxygen to the brain, bringing about a decrease in brain efficiency.
6. Sleep Deprivation:Sleep allows our brain to rest. Long term deprivation from sleep will accelerate the death of brain cells.
7. Head covered: While sleeping Sleeping with the head covered, increases the concentration of carbon dioxide and decrease concentration of oxygen that may lead to brain damaging effects.
8. Working your brain during illness: Working hard or studying with sickness may lead to a decrease in effectiveness of the brain as well as damage the brain.
9. Lacking in stimulating thoughts:Thinking is the best way to train our brain, lacking in brain stimulation thoughts may cause brain shrinkage.
10. Talking Rarely: Intellectual conversations will promote the efficiency of the brain ------------ --------- --------- --------- --------- --------- --------- --------- --------- -------
The main causes of liver damage are:
1. Sleeping too late and waking up too late are main cause.
2. Not urinating in the morning.
3. Too much eating.
4. Skipping breakfast.
5. Consuming too much medication.
6. Consuming too much preservatives, additives, food coloring , and artificial sweetener.
7. Consuming unhealthy cooking oil. As much as possible reduce cooking oil use when frying, which includes even the best cooking oils like olive oil. Do not consume fried foods when you are tired, except if the body is very fit.
8. Consuming raw (overly done) foods also add to the burden of liver.Veggies should be eaten raw or cooked 3-5 parts. Fried veggies should be finished in one sitting, do not store. We should prevent this without necessarily spending more. We just have to adopt a good daily lifestyle and eating habits. Maintaining good eating habits and time condition are very important for our bodies to absorb and get rid of unnecessary chemicals according to "schedule." Because :Evening at 9 - 11 PM : is the time for eliminating unnecessary/ toxic chemicals (detoxification) from the antibody system (lymph nodes). This time duration should be spent by relaxing or listening to music. If during this time a housewife is still in an unrelaxed state such as washing the dishes or monitoring children doing their homework, this will have a negative impact on health. Evening at 11pm - 1 am : is the detoxification process in the liver, and ideally should be done in a deep sleep state. Early morning 1 - 3 am : detoxification process in the gall, also ideally done in a deep sleep state. Early morning 3 - 5 am : detoxification in the lungs. Therefore there will sometimes be a severe cough for cough sufferers during this time. Since the detoxification process had reached the respiratory tract, there is no need to take cough medicine so as not to interfere with toxin removal process. Morning 5 - 7am : detoxification in the colon, you should empty your bowel.Morning 7 - 9 am : absorption of nutrients in the small intestine, you should be having breakfast at this time. Breakfast should be earlier, before 6:30 am , for those who are sick. Breakfast before 7:30 am is very beneficial to those wanting to stay fit. Those who always skip breakfast, they should change their habits, and it is still better to eat breakfast late until 9 - 10 am rather than no meal at all. Sleeping so late and waking up too late will disrupt the process of removing unnecessary chemicals. Aside from that, midnight to 4:00 am is the time when the bone marrow produces blood. Therefore, have a good sleep and don't sleep late.
...................So do take care of ur health..
GOD BLESS YOU..................

IT in wallmart

It's a very interesting vedio on wallwart showing that how IT is playing a vital role in the success story of wallmart.

21 REASONS for being VEGETERIAN
Vegetarianism is the fastest growing trend in the developed world. Here are 21 reasons why you should think about turning green too.

Avoiding meat is one of the best and simplest ways to cut down your fat consumption. Modern farm animals are deliberately fattened up to increase profits. Eating fatty meat increases your chances of having a heart attack or developing cancer.
Every minute of every working day, thousands of animals are killed in slaughter-houses. Pain and misery are common. In the US alone, 500,000 animals are killed for meat every hour.
There are millions of cases of food poisoning recorded every year. The vast majority are caused by eating meat.
Meat contains absolutely nothing - no proteins, vitamins or minerals - that the human body cannot obtain perfectly happily from a vegetarian diet.
African countries - where millions are starving to death - export grain to the developed world so that animals can be fattened for our dining tables.
'Meat' can include the tail, head, feet, rectum and spinal cord of an animal.
A sausage can contain ground up intestines. How can anyone be sure that the intestines are empty when they are ground up? Do you really want to eat the content of a pig's intestines?
If we eat the plants we grow instead of feeding them to animals, the world's food shortage will disappear virtually overnight. Remember that 100 acres of land will produce enough beef for 20 people but enough wheat to feed 240 people.
Every day, tens of millions of one-day-old male chicks are killed because they will not be able to lay eggs. There are no rules about how this mass slaughter takes place. Some are crushed or suffocated to death. Many are used for fertiliser or fed to other animals.
Animals who die for your dinner table die alone, in terror, in sadness and in pain. The killing is merciless and inhumane.
It's must easier to become (and stay) slim if you are a vegetarian. (By 'slim', I do not mean 'abnormally slender' or 'underweight' but rather, an absense of excess weight!)
Half the rainforests in the world have been destroyed to clear ground to graze cattle to make beefburgers. The burning of the forests contributes 20% of all green-house gases. Roughtly 1,000 species a year become extinct because of the destruction of the rainforests. Approximately 60 million people a year die of starvation. All those lives could be saved because those people could eat grain used to fatten cattle and other farm animals - if Americans ate 10% less meat.
The world's fresh water shortage is being made worse by animal farming. And meat producers are the biggest polluters of water. It takes 2,500 gallons of water to produce one pound of meat. If the US meat industry wasn't supported by the taxpayer paying a large proportion of its water costs, then hamburger meat would cost $35 a pound.
If you eat meat, you are consuming hormones that were fed to the animals. No one knows what effect those hormones will have on your health. In some parts of the world, as many as one on four hamburgers contain growth hormones that were originally given to cattle.
The following diseases are commoner among meat eaters: anaemia, appendicitis, arthritis, breast cancer, cancer of the colon, cancer of the prostrate, constipation, diabetes, gallstones, gout, high blood pressure, indigestion, obesity, piles, strokes and varicose veins. Lifelong vegetarians visit hospital 22% less often than meat eaters and for shorter stays. Vegetarians have a 20% lower blood cholestrol level than meat eaters and this reduces heart attack and cancer risks considerably.
Some farmers use tranquillisers to keep animals calm. Other routinely use antibiotics to starve off infection. When you eat meat you are eating those drugs. In America, 55% of all antibiotics are fed to animals and the percentage of staphylococci infections resistant to penicillin went up from 14% in 1960 to 91% in 1988.
In a lifetime, the average meat eater will consumer 36 pigs, 36 sheep and 750 chickens and turkeys. Do you want that much carnage on your conscience?
Animals suffer from pain and fear just as much as you do. How would you like to spend your last hours locked in a truck, packed into a cage with hundreds of other terrified animal and then cruelly pushed into a blood soaked death chamber. Anyone who eats meat condones and supports the way animals are treated.
Animals which are a year old are often far more rational - and capable of logical thought - than six week old babies. Pigs and sheep are far more intelligent than small children. Eating dead animals is barbaric.
Vegetarians are fitter than meat eaters. many of the world's most successful athletes are vegetarian.